Creator Economy Outreach
When people think of business they think of scale and leverage. In the creator economy, it's very apparent. Everyone wants to create an audience and sell digital products to them.
The strength of the creator economy is connection. You can connect with thousands of people all over the globe. This is great for scale and leverage. But it's also great for finding a small group that's spread out.
If creators focus on scale and leverage, they are missing the opportunity to find their true audience with whom they can connect more deeply.
What it actually can be good for is smaller more intimate groups.