There's a curve for adoption. Innovators adopt technology first, then early adopters, followed by the early majority. On the back end are the late majority and finally the laggards. You can price your products according to this curve. Innovators and early adopters are your beta testers so you can charge them less. They're paying with feedback, reviews, credibility. As your product gets more mainstream, you can raise the price. Late-comers pay more and the product they get is more refined.