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The Cantillon effect is when the people closest to the source of money benefit from it the most. This shows the effects of inflation. When people discuss inflation, they assume money enters the economy simultaneously so people are affected the same. In reality, those who first have access to the new money benefit the most. Whoever receives the money directly spends it first, before the ripple effects happen.
Once spending starts to happen, prices will start to rise due to the increase of money in the system. Getting in on the ground floor lets you get a head start.
The timing of money distribution determines the level of benefit, or whether you benefit or get harmed, of inflation.