As soon as you finish a show, the next one starts. As soon as you finish a song, the next one starts. As soon as you finish a post, the next one starts. Every company has an algo now. Netflix, Spotify, Twitter. You’re not in control of what you consume. Why do companies do this? Because they are valued on metrics like DAU, CAC, LTV, churn rate, viral coefficient. Alphabet soup that measures engagement and time spent, not customer satisfaction.