1 min read


Can you be interesting without appealing to fear and greed?

There's an old Wall Street saying - "Financial markets are driven by two powerful emotions – greed and fear.”  People buy stocks when they're greedy and sell when they're fearful.

Fear and greed and base emotions.  Advertisers appeal to them.  Use our product to get X!  Use our product to avoid Y!  Copywriters and threadbois use the same technique to get attention.  Is this a painkiller or a vitamin?  What are your reader's painpoints?

I wonder if there are better ways to attract attention than this clickbait.  Does this method attract a certain audience and other techniques attract other audiences?  Or are you always appealing to fear and greed but varying in how direct the callout is?